CandiQuik Social

Going into a series of upcoming holidays, CandiQuik wanted to capitalize on the seasonal nature of their products. Using simple DIY projects that would be easily replicable at home, I created both images and animations for the brand's Instagram feed. The challenge with this set was creating a look & feel that was generic enough to feel like a cohesive ‘next step’ with their current (neglected) feeds and also wouldn't compete with the then-in-progress rebranding that would come to life on their feed at a future date.