Chocolate Peanut Butter Cheerios

As the countdown for the launch of Chocolate Peanut Butter Cheerios came closer, the team wanted to create a little excitement for the new flavor on social media. I created a series of images to ‘count down’ to the flavor launch- the concept was each successive post would reveal more and more about what the new flavor would be. Images and framing were tweaked slightly for optimization across digital channels. Many frames were left with an empty center to allow for copy and branding.